[{"data":1,"prerenderedAt":581},["ShallowReactive",2],{"blog-en-are-the-results-of-your-a-b-testing-accurate":3,"related-en-are-the-results-of-your-a-b-testing-accurate":149},{"id":4,"title":5,"author":6,"body":7,"category":6,"description":13,"extension":133,"image":134,"isToc":135,"langAlt":6,"meta":136,"metaDescription":6,"navigation":137,"path":138,"published":137,"publishedAt":139,"readingTimeMinutes":140,"readingTimeText":141,"relatedArticles":142,"seo":145,"stem":146,"teaser":147,"updatedAtCustom":6,"__hash__":148},"blog_en\u002Fen\u002Fblog\u002Fare-the-results-of-your-a-b-testing-accurate.md","Are the results of your A\u002FB testing accurate?",null,{"type":8,"value":9,"toc":127},"minimark",[10,14,19,31,38,41,44,55,62,69,74,78,81,96,107,114,118,121],[11,12,13],"p",{},"A\u002FB test is an important tool for optimizing marketing expenses. It provides information about the benefits of a solution without the interference of other factors. Moreover, it can lower the risk of exposure to the whole audience before you are sure that is the right choice for you. Especially if you want to compare two competing solutions, for example, two agencies offering you a different promotional solution, and you like both of them. It can be difficult to choose one only by looking at it. What had worked in the past may not be as profitable now. With A\u002FB testing methodology you can evaluate if the more expensive proposition is really worth the premium you are paying for it. Or try a more daring idea to see the outcomes of the possibly high risk.",[15,16,18],"h2",{"id":17},"data-issues","Data issues",[11,20,21,22,26,27,30],{},"However, to perform an A\u002FB test ",[23,24,25],"strong",{},"you need to rely on the data"," needed for the analysis. To avoid systematic differences in the groups, random assignment of users to groups is generally preferred if the type of data allows it. Although, even with the random assignment, not all issues are solved yet. In particular, it is essential to check if the real shares of users in compared groups are not significantly different from their expected shares that are used in the evaluation. For the A\u002FB test, there is no problem having groups that are not equally distributed, given that the smaller group has a reasonable amount of traffic in it. However, if you expect the groups to be divided into halves, assigning systematically one of the solutions to 55 % of traffic will ",[23,28,29],{},"distort the results of the A\u002FB test dramatically",". This is even more relevant for A\u002FB tests with more than two groups for comparison as the individual shares can vary more relative to their size.",[32,33,34,37],"example",{},[23,35,36],{},"Example:","\n if users are divided into three groups at 20:40:40 distribution and the data have high variation, it can happen that the smallest group which on average has 20 % of the traffic will oscillate between 12 % and 28 % in daily shares. This causes the results to be difficult to interpret due to changing relative position and large standard deviation of the effect.\n",[11,39,40],{},"In practice, even with the use of random assignment, the data are rarely distributed by the exact share. When there is no problem in the data, the average over a long period of time should converge to the expected share. However, the real daily shares vary naturally around their averages depending on the volatility of the data.",[11,42,43],{},"Consequently, this unfolds two aspects of the issue of correct group distribution:",[11,45,46,47,50,51,54],{},"1. Check if there is no problem in the data causing the ",[23,48,49],{},"average shares"," to ",[23,52,53],{},"differ from the expected shares"," (e.g. due to implementation of the random assignment or due to sample in Google Analytics)",[11,56,57],{},[58,59],"img",{"alt":60,"src":61},"","\u002Fupload\u002Fexample1_wrongdistribution.webp",[11,63,64,65,68],{},"2. If you want to evaluate the A\u002FB test on a daily basis, the results can be influenced by the ",[23,66,67],{},"fluctuation of data"," around their average shares.",[11,70,71],{},[58,72],{"alt":60,"src":73},"\u002Fupload\u002Fexample2_largevariation.webp",[15,75,77],{"id":76},"how-to-approach-the-issue-with-the-wrong-distribution","How to approach the issue with the wrong distribution?",[11,79,80],{},"Over the years of practice, when we experienced similar problems in a few of our clients, we found two possible ways to approach this matter that works for most cases. Depending on the particular case and the testing frequency, you can check the difference between the real ratio and the expected one or you can choose to calculate daily shares.",[11,82,83,84,87,88,91,92,95],{},"Firstly, you perform a test whether the real representation of the groups is ",[23,85,86],{},"not statistically different"," from the expected distribution and in case of no difference, ",[23,89,90],{},"evaluate"," the test ",[23,93,94],{},"based on the expected distribution",". This is mostly relevant for a one-time A\u002FB test or an A\u002FB test that is evaluated over an aggregated time period (for example weekly or monthly based on the size of the data).",[11,97,98,99,102,103,106],{},"Alternatively, you can approach the problem in a more systematic way. We use this approach in our analyses, especially in repeatedly evaluated daily A\u002FB tests. In addition to other data necessary for the A\u002FB test evaluation, we also ",[23,100,101],{},"collect daily data about new users"," that visited the client’s website. For these new users, we obtain data on their assignment to the test groups. Based on this data ",[23,104,105],{},"we calculate daily share"," for each test group as the ratio between the daily count of new users in the given group and the total count of all new users. This calculated daily share is then used instead of the expected shares of the test groups.",[11,108,109,110,113],{},"The systematic approach ensures that even on the basis of daily evaluation, the results are ",[23,111,112],{},"not affected by the differences of current share to the expected share"," for the given group. Furthermore, it ensures that no error in assignment to groups affects the results. This leads to more reliable and potentially stable outcomes that help you to select the better performing solution quicker and avoid miss-interpretation based on the wrong representation of the solutions among users.",[15,115,117],{"id":116},"conclusion","Conclusion",[11,119,120],{},"To conclude, A\u002FB testing should be a part of a decision process. It doesn’t matter if you are trying to choose between and agency or a different color. Especially, when the decision is strategic and can impact the business significantly, the verification of the results is crucial.",[122,123,126],"action",{"link":124,"button":125},"\u002Fen\u002Fget-in-touch\u002F","Contact Us","\nOur methodology has successfully revealed and corrected the data issue and supported the accuracy of the evaluation for multiple clients. Contact us for more information. We can ensure the accuracy of your A\u002FB testing too.\n",{"title":60,"searchDepth":128,"depth":128,"links":129},2,[130,131,132],{"id":17,"depth":128,"text":18},{"id":76,"depth":128,"text":77},{"id":116,"depth":128,"text":117},"md","\u002Fupload\u002Fab-testing-article-cover.webp",false,{},true,"\u002Fen\u002Fblog\u002Fare-the-results-of-your-a-b-testing-accurate","2020-07-29T12:00:00.000+00:00",5.015,"6 min read",[143,144],"content\u002Fen\u002Fblog\u002Fincrease-conversions-with-category-page-product-ranking.md","content\u002Fen\u002Fblog\u002Fgetting-the-most-out-of-permission-marketing.md",{"title":5,"description":13},"en\u002Fblog\u002Fare-the-results-of-your-a-b-testing-accurate","You are testing two versions of your content or two marketing agencies and their performance. Generally, testing is vital to make better business decisions. Therefore, you expect the results to tell you what you need to know. However, what if the tested data is not correctly distributed into the groups? How can you rely on the results? Is it possible to detect it?","UUf0hx43SuKaK9Jv_PRJERitDPCLh4NXYLTSuAjog6I",[150,348],{"id":151,"title":152,"author":6,"body":153,"category":335,"description":60,"extension":133,"image":336,"isToc":135,"langAlt":6,"meta":337,"metaDescription":6,"navigation":137,"path":338,"published":137,"publishedAt":339,"readingTimeMinutes":340,"readingTimeText":141,"relatedArticles":341,"seo":344,"stem":345,"teaser":346,"updatedAtCustom":6,"__hash__":347},"blog_en\u002Fen\u002Fblog\u002Fgetting-the-most-out-of-permission-marketing.md","Getting the most out of Permission Marketing",{"type":8,"value":154,"toc":321},[155,159,162,166,169,173,184,189,211,215,222,229,233,244,248,259,263,268,271,275,278,282,285,289,296,298,301,318],[15,156,158],{"id":157},"defining-permission-marketing","Defining permission marketing",[11,160,161],{},"Permission marketing is based on customers' anticipation, personalization, and relevancy to build lasting customer relationships, and lead successful campaigns through utilizing customers' consent. The concept was introduced by Seth Godin, who discovered that successful marketing campaigns succeed because of seeking customer's consent. As a non-traditional marketing approach (opposed to direct or interruption marketing) it contributes vitally to your overall brand image.",[15,163,165],{"id":164},"interruption-marketing","Interruption marketing",[11,167,168],{},"On the contrary, interruption marketing is a well-known and heavily practiced type of marketing messaging that customers did not ask to receive. With new privacy laws it is now being pushed back, however, there are still some popular examples such as radio ads, video ads, billboards, flyers, that might be disturbing to the customers. This approach is quick, can target large audiences at once, and can be a fast way to increase temporary sales, yet it is perceived too pushy and the retention is quite low. On the other hand, permission marketing is respectful toward the customer’s privacy, emphasizing the relationship value.",[15,170,172],{"id":171},"benefits-of-permission-marketing","Benefits of permission marketing",[11,174,175,176,179,180,183],{},"Permission marketing, in its true application, provides more benefits than one might think. ",[23,177,178],{},"Targeting only interested groups"," of customers lowers marketing costs, boosts the engagement, and subsequently increases conversion rates, hence not wasting resources on those, who find their interest elsewhere, or prefer different offers. Besides, it ",[23,181,182],{},"also demonstrates an ethical form of marketing",". Thus it mostly helps to build lasting relationships based on trust, resulting in positive customer lifetime value.",[185,186,188],"h3",{"id":187},"the-main-benefits-of-actively-using-consent-management-are","The main benefits of actively using consent management are:",[190,191,192,196,199,202,205,208],"ul",{},[193,194,195],"li",{},"Visibility to interested groups, right audience",[193,197,198],{},"Increased customer engagement",[193,200,201],{},"Growing conversion rates",[193,203,204],{},"Increased retention and loyalty",[193,206,207],{},"Strong relationships built on trust",[193,209,210],{},"Better customers lifetime value",[15,212,214],{"id":213},"customers-intent-is-an-opportunity","Customers’ intent is an opportunity",[11,216,217,218,221],{},"Many companies have already adopted, or at least tried, some form of permission marketing. Since the enforcement of various data privacy regulations, e.g. GDPR or CCPA, companies are now obliged to ask permission to use their customers' data, respect their privacy while using the data, and extend the right to opt-out. When the regulations were introduced, the majority of the organizations perceived them as an unnecessary business obstacle, excessive costs, something that would decelerate their marketing and communication efforts. ",[23,219,220],{},"Choosing to look at it as a threat, is a wasted opportunity."," In our experience, changing the perception and incorporating permission marketing into marketing activities is much more beneficial than only being aligned with the law without further thinking.",[11,223,224,225,228],{},"Leveraging, what customers have to say about their interests, is a ",[23,226,227],{},"competitive advantage"," in every industry, especially in such an oversaturated market of online shopping. However, there is much more to it than just choosing yes or no.",[15,230,232],{"id":231},"right-approach","Right approach",[11,234,235,236,239,240,243],{},"The key is to ",[23,237,238],{},"present more granular"," choices of opting-in. From the customer point of view, having only two extreme options might invoke the negative one in order to avoid constant marketing 'invasion' from all sides. Eventually causing a lose-lose scenario. Whereas being able to choose, for example, channels, frequency, and specific offers will ",[23,241,242],{},"ease the pressure",", in addition to helping them find what they really want.",[15,245,247],{"id":246},"let-your-customers-know-that-you-care","Let your customers know that you care",[11,249,250,251,254,255,258],{},"The results from our research uncover that customers prefer to have control over the settings, be able to choose what they want to be communicated and how often. The customers appreciate being asked about their interests. It demonstrates that the company notices them as individuals and care for them. ",[23,252,253],{},"Just the question itself increases the probability of the purchase,"," for example, when asking a customer if they plan to buy a car, instead of not asking it. Continually working with their preferences, being able to detect when it changes, and immediately considering it, ",[23,256,257],{},"positively impact their attitude toward the brand"," and the company. The initial investment is small compared to the overall increased revenues. The outcome can be visible soon after the first steps, whereas the effect is long-term.",[15,260,262],{"id":261},"permission-marketing-best-practices","Permission marketing best practices",[264,265,267],"h4",{"id":266},"clear-instructions","Clear instructions",[11,269,270],{},"One of the first steps toward effective permission marketing is transparency and clear communication. Let your customers know how and where they can consent or opt out when they change their preferences.",[264,272,274],{"id":273},"tell-them-your-intentions-upfront","Tell them your intentions upfront",[11,276,277],{},"Customers will appreciate knowing, how often you will contact them, what topics you will present. It helps them decide what is relevant and what they like.",[264,279,281],{"id":280},"preference-management","Preference management",[11,283,284],{},"Let the customer choose the right option or the combination of marketing communication, for example weekly or bi-weekly. They might feel overwhelmed or want to be contacted differently, they may change their preferences, and providing them with space where they can do so helps the business to target the relevant audience and the customers to find what they need.",[15,286,288],{"id":287},"effective-management","Effective management",[11,290,291,292,295],{},"Although permission marketing seems easy, setting it up correctly and harvesting the most out of it from the beginning can be quite challenging. The crucial part of the process is ",[23,293,294],{},"collecting the necessary permissions via marketing automation",". However, the differentiation lays in managing it all effectively.",[15,297,117],{"id":116},[11,299,300],{},"Permission marketing brings many benefits not only to the customers but it certainly strengthens the relationships between them and the brand. Implementing this approach ensures customer loyalty and increases customer lifetime value. Privacy is not a threat, it is an opportunity to get to know your audience better and deliver relevant content with appreciated communication.",[11,302,303,304,313,314,317],{},"The good news is you do not have to tackle it by yourself. We have solved many similar problems for our clients by implementing ",[305,306,310],"a",{"href":307,"rel":308},"https:\u002F\u002Fcrossmasters.com\u002Fen\u002Fproducts\u002Fwecoma\u002F",[309],"nofollow",[23,311,312],{},"Wecoma",", our Web Consent Management product, which is principally developed to adjust the company's permission settings. ",[23,315,316],{},"Wecoma creates new opportunities for marketing strategy."," This product advances not only web marketing, but also emailing, mails, text messages, and other forms of communication.",[122,319,320],{"link":124,"button":125},"\nTo understand more deeply, how this marketing approach can help your business to grow, get in touch with us today!\n",{"title":60,"searchDepth":128,"depth":128,"links":322},[323,324,325,329,330,331,332,333,334],{"id":157,"depth":128,"text":158},{"id":164,"depth":128,"text":165},{"id":171,"depth":128,"text":172,"children":326},[327],{"id":187,"depth":328,"text":188},3,{"id":213,"depth":128,"text":214},{"id":231,"depth":128,"text":232},{"id":246,"depth":128,"text":247},{"id":261,"depth":128,"text":262},{"id":287,"depth":128,"text":288},{"id":116,"depth":128,"text":117},"Products","\u002Fupload\u002Fpermmision-marketing-article-cover.webp",{},"\u002Fen\u002Fblog\u002Fgetting-the-most-out-of-permission-marketing","2020-04-29T12:00:00.000+00:00",5.215,[342,343],"content\u002Fen\u002Fblog\u002Fstarting-with-waaila.md","content\u002Fen\u002Fblog\u002Fmachine-learning-in-marketing-practice.md",{"title":152,"description":60},"en\u002Fblog\u002Fgetting-the-most-out-of-permission-marketing","Sending nicely prepared newsletters to inform about new products and great offers continuously, yet still reaching low engagement and unsatisfactory conversion rate? Well, the problem might be in not embracing your customers' intent.","bFNH-LcP3x15yvAs2-eodhnqFaofgL5WGYgxxILgbVc",{"id":349,"title":350,"author":6,"body":351,"category":569,"description":355,"extension":133,"image":570,"isToc":135,"langAlt":6,"meta":571,"metaDescription":6,"navigation":137,"path":572,"published":137,"publishedAt":573,"readingTimeMinutes":574,"readingTimeText":575,"relatedArticles":576,"seo":577,"stem":578,"teaser":579,"updatedAtCustom":6,"__hash__":580},"blog_en\u002Fen\u002Fblog\u002Fincrease-conversions-with-category-page-product-ranking.md","Increase conversions with category page product ranking",{"type":8,"value":352,"toc":556},[353,356,363,367,370,374,377,381,384,388,391,395,398,403,407,410,414,417,421,424,428,431,435,438,442,445,449,453,456,460,463,467,470,519,523,526,543,546,553],[11,354,355],{},"Traditionally, e-commerce retailers and marketers pay most of their attention to developing product pages and checkout pages, because that is where the sales happen. However, we need to look at the previous steps, before the checkout. Customers use category pages to understand the offers of the e-shop, in other words, category pages become the attraction locations.",[11,357,358,359,362],{},"When a customer comes to an e-shop and looks for a product, category pages drive the majority of the site product discovery ranging between 50 - 70%, compared with other options, search results and recommendation sites bring around 10% each. This may seem like a lot and that there is not much to be improved. Nevertheless, t",[23,360,361],{},"he issue is in the progress from the category page."," When the category page is not compelling enough, customers are unlikely to reach the individual product page. Less than half of that traffic really proceeds to the product page. Customers probably did not find what they were looking for, the products were not relevant or outside their price range. By optimizing category pages, you can double the product discovery and increase the profit. Additionally, it builds a website structure, improves SEO, and subsequent remarketing advertising.",[15,364,366],{"id":365},"improving-category-pages","Improving category pages",[11,368,369],{},"Driving targeted traffic to category pages has been a topic of many marketers’ discussion. Commonly they have already adopted some improvements. The “science” behind the sales-driving category pages lies in displaying the optimal combination of selected products, counting on the limited number of the showed pieces. Here are just two examples, how usually e-shops try to tackle category pages:",[264,371,373],{"id":372},"manual-optimization","Manual optimization",[11,375,376],{},"The cooperation with many e-commerce businesses helped us understand that many e-shops are trying to optimize the category pages, however, they do it manually and rely on their own intuition rather than customer’s behavior. Manual arrangements can take days resulting in wasted resources; energy, time, and finances. The outcome of such activities costs more than they actually bring. Secondly, the changes cannot be applied fast enough to satisfy the customers’ needs.",[264,378,380],{"id":379},"category-page-ads","Category Page Ads",[11,382,383],{},"Targeting traffic via ads is another option of how to increase conversion rates. If done correctly it can bring a significant increase. On the other hand, the actual return on the investment is lower, taking the ad spent into consideration.",[15,385,387],{"id":386},"how-to-optimize-category-pages-deliver-better-results","How to optimize category pages & deliver better results",[11,389,390],{},"The optimization of category pages can be crucial in getting more website traffic, converting it to sales, and creating loyal customers from first-time shoppers. It is important to provide a valuable digital experience. When the category page doesn’t deliver what the customers expected, they leave without a purchase, not finding what they wanted. Relevancy is what matters. A crucial prerequisite to any calculation is historical data on products, sales, segments, etc. Without enough data, the results cannot be as satisfying.",[185,392,394],{"id":393},"personalization-and-product-recommendations","Personalization and product recommendations",[11,396,397],{},"The category pages need to be personalized to be able to achieve different goals for different segments. Adding a layer of personalization to different audiences’ levels up simple segmentation and yields higher returns. With first-time customers, you will probably focus on conversion rate while with loyal customers you can highlight a particular brand based on brand affinity, new products to complement already purchased ones, or something a little more diverse, depending on the customer profile. Assigning different products to each segment, based on the customer’s behavior on-site increases customer engagement. Tracking how the customer acts on the websites helps to understand their needs and display relevant items. If two people are looking for backpacks, they might be looking for a different kind. If one person is shopping for notepads, writing supplies, it is likely they will also need a school backpack. A different customer is looking at hiking boots and camping gear and might need a hiking backpack.",[11,399,400],{},[58,401],{"alt":60,"src":402},"\u002Fupload\u002Fproduct-recomendation-illustration.jpg",[264,404,406],{"id":405},"sorting","Sorting",[11,408,409],{},"Sorting products on the site in specific order or sequence based on their attributes, performance metrics, and their combination. The attributes can be price, size, brand, availability, etc. Metrics can be, for example, conversion rate, margin, revenue per impression, or inventory information. Attributes and metrics rely on the data about the products and the customers, collected from the website and internal databases. By adjusting the weights of the values, it is possible to promote and demote products in the sequence causing the relocation of the product on the page.",[264,411,413],{"id":412},"highlighting","Highlighting",[11,415,416],{},"Choosing to highlight specific products or groups of products, seasonal or campaign offers at the top of the category page supports marketing efforts. Placing some products on the most engaging and prominent spots on the sites creates a store-like experience. It is commonly used to promote new products, collaborations, and ranges. Highlighting can work for limited offers (discounts or weekend sales) and display products for a certain time period. Scheduling this should be aligned with marketing campaigns. Another option to adjust highlighting can be based on different business goals, chosen metrics, like profitability or liquidity.",[264,418,420],{"id":419},"segmentation","Segmentation",[11,422,423],{},"Segmenting your customers should happen on top of sorting and highlighting products. It allows creating category pages with specific product sequences that vary among different audiences. The marketing approach differs by different types of customers, their preferences, affinity, and different shopping stages, therefore category pages should be aligned with that as well.",[264,425,427],{"id":426},"personalization","Personalization",[11,429,430],{},"Showing the customers what they want to buy, the right time, the right product – like a personal shopper. It helps customers to discover items they really want. In e-commerce, personalization has a more significant impact and is an important part of modern shopping. It provides relevant recommendations for the particular customer segment (or with advanced algorithms, even down to each individual customer). Personalization creates an experience based on the customer’s behavior.",[15,432,434],{"id":433},"using-machine-learning-for-relevant-product-displaying","Using Machine Learning for relevant product displaying",[11,436,437],{},"Powering product recommendation with Machine learning allows you to be dynamic and automatically adapt to the changes. What customers want to see is what they really need, ideally on the very first page. Long searching is demotivating. Using historic purchases, similar customer behavior, or other factors can significantly change the way your customers interact with your e-shop.",[185,439,441],{"id":440},"product-ranking-based-on-customers-behavior-and-other-factors","Product ranking based on customers behavior and other factors",[11,443,444],{},"Product ranking in a sense of algorithms is a process of product scoring based on what the customers like. Additionally, the score can be evaluated based on the factors the e-shop defines, for example, storage availability (the more pieces of each product you have and need to sell, the higher score it gets). What we have found as an effective method is to look more deeply and find the optimal combination of the products display next to each other. Our procedure usually consists of data integration from various systems, followed by advanced analytics and machine learning algorithms for continual improvement.",[446,447,448],"note",{},"\nTo understand what product ranking is, think of it as product ranking from the system perspective, not as customer review. The ranking that you calculate helps the algorithm to show the right products on the category page.\n",[185,450,452],{"id":451},"testing-and-optimization","Testing and optimization",[11,454,455],{},"Finding an optimal solution isn’t an easy task, especially when personalization and merchandising are dynamic, evolving processes requiring repetition, calculation, and testing. AB Testing is a great approach for detecting the most profitable adjustments. It helps to discover the performance of different category pages or the effectiveness of product highlighting. It allows you to test competing strategies and make informed decisions for elevated results. It is possible to test a whole customer base or just a smaller part. With testing on different groups, you can experiment with bold ideas. You can see if sorting by high converting products is better than sorting by high-profit products. Or, you can assess if personalization delivers higher results than no personalization on category pages.",[185,457,459],{"id":458},"continuous-improvement","Continuous improvement",[11,461,462],{},"Once you set up the algorithms for relevant product displaying, you are not done yet. It is only a first step but not the last. Actually, the process is evolving, and you cannot stay static. Sometimes the results are oversimplified or too generalized, and you need to use more contextual data to improve the relevance. Thinking of it in the context of the customer journey helps to maintain the dynamics within the product associations.",[15,464,466],{"id":465},"what-to-think-about-before-diving-in","What to think about before diving in",[11,468,469],{},"Are you hooked yet? Ready to dive your e-commerce business into the ocean of personalization? Slow down a little bit. There are a few things to think about before you do any action.",[190,471,472,481,487,495,503,511],{},[193,473,474,477,480],{},[23,475,476],{},"Make sure your website is ready!",[478,479],"br",{},"Some technology can decrease performance. Even if the personalization is great, it should not be implemented if the usability is diminished.",[193,482,483,484,486],{},"**Don’t change the entire website!",[478,485],{},"\n**Structural elements cannot be personalized, they should remain the same (cart, navigation panel, etc.)",[193,488,489,492,494],{},[23,490,491],{},"Less is more!",[478,493],{},"Too much of everything is confusing, too dynamic can be misleading. The key is not to look at personalization.",[193,496,497,500,502],{},[23,498,499],{},"Prepare your data!",[478,501],{},"Before you start the analyses and evaluations, gather all relevant data, the more historic data the better.",[193,504,505,508,510],{},[23,506,507],{},"Identify key factors!",[478,509],{},"Figure out, how you want to score\u002Frank\u002Frecommend the content. Do you need to clear your warehouse or promote more trendy items? What about seasonal stuff? Segmented or more individualized? More factors and segments, the more complicated and expensive it gets.",[193,512,513,516,518],{},[23,514,515],{},"Start small!",[478,517],{},"Try only a few changes first, test them, and then you can see if it is worth it to advance or not.",[15,520,522],{"id":521},"summary","Summary",[11,524,525],{},"Successful category pages drive performance and contribute to growing conversion and return ratios. Optimizing them generates a competitive advantage and brings multiple benefits to your e-commerce business and customers.",[190,527,528,531,534,537,540],{},[193,529,530],{},"Resource savings with automatization",[193,532,533],{},"Better performance with category pages optimization",[193,535,536],{},"Relevant experiences with personalization",[193,538,539],{},"Achieving more than one target with optimization and testing",[193,541,542],{},"Easy to scale with a growing product portfolio",[11,544,545],{},"It may seem super easy, just to set up a few rules and you are good to go. However, working with a large amount of data and continuous training of the algorithms is tricky. Rather than DIY everything, cooperating with more experienced professionals prevents the risk of “breaking it all” and losing your customers to it.",[11,547,548,549,552],{},"We have effectively set up the product ranking and relevant recommendations on category pages for many of our clients and helped them to ",[23,550,551],{},"achieve a 15-27% increase"," in the conversion only a few weeks after implementing the solution. We have been able to customize the solution based on different business needs and continuously improve the solution thanks to testing.",[122,554,555],{"link":124,"button":125},"\nCome to us today and help your customers to find the desired item tomorrow.\n",{"title":60,"searchDepth":128,"depth":128,"links":557},[558,559,562,567,568],{"id":365,"depth":128,"text":366},{"id":386,"depth":128,"text":387,"children":560},[561],{"id":393,"depth":328,"text":394},{"id":433,"depth":128,"text":434,"children":563},[564,565,566],{"id":440,"depth":328,"text":441},{"id":451,"depth":328,"text":452},{"id":458,"depth":328,"text":459},{"id":465,"depth":128,"text":466},{"id":521,"depth":128,"text":522},"Company","\u002Fupload\u002Fcategoryranking-article-cover.webp",{},"\u002Fen\u002Fblog\u002Fincrease-conversions-with-category-page-product-ranking","2020-11-06T10:10:50.000+00:00",9.12,"10 min read",[144,343],{"title":350,"description":355},"en\u002Fblog\u002Fincrease-conversions-with-category-page-product-ranking","Online market is becoming very saturated and crowded with hundreds of e-shops, and the number is increasing. To keep up with the competition, every internet store must create a unique approach, provide enjoyable shopping and know its customers.","jo4l7QC10gq9zQLNdkKbEgxJz9GV44x0803c8Kv8BkM",1789131822984]