Measurement Hub

Extensive method of verified tracking and data measuring of all web events combined with CRM data for amplified impact of marketing campaigns thanks to proper data layer specification.

Data layer specification

Founding the measuring on precisely specified data layer, tailored to your needs, to reach your goals. The specification is structured and complex to abstract out the user behavior metadata into a vendor-agnostic syntax built for tag management system.

Measurement specification

Measure how the Data layer is being mapped into each platform to understand what is being sent to the platforms. Measurement specification provides an overview of what should be sent to the platforms for internal performance or analytics team, or marketing agencies.

High level of customization

Elevate your marketing strategy with highly customized solution to meet your specific requirements.

How it works

Taking the data from the data layers in real time, transforming and augmenting them and immediately sending them into marketing and analytical platforms. Measurement Hub’s logic in Tag Management System serves its purpose as a middleman between the website and each platform.

  • 1. Pushing data into data layer
    Main entities and events are pushed into the data layer. Information about the users, their behavior on the website, actions that happened and the details of the order is being pushed to the data layer.
  • 2. Triggering Tag Management System
    Events on the website from data layer trigger TMS and start consuming all data in DL. First data are transformed and augmented if needed.
  • 3. Marketing and Analytical platforms are triggered - process, save, action
    The logic for every marketing and analytics platform is triggered and data are transformed and sent according to platforms requirements. Data are processed and saved on servers of specific platforms.

Use cases

When all the platforms are dependent on the customer interaction on the website, the accuracy of data that are collected from it and its right integration is of the utmost importance.

  • E-commerce as a core business
    When e-commerce is the core business or brings the most lead and marketing spending is quite significant, simple measuring and analysis are usually not sufficient.
  • Extensive websites
    Big companies with complicated and extensive website data architecture tend to neglect the importance of consistency and structure.
  • Personalization is a top priority
    Reaching higher levels of personalization and accomplishing better marketing campaign results might take even more effort and resources when done manually.
  • Long term marketing strategy improvement
    Just shaping it together along the way may seem adequate, in the short-term, although eventually, it will catch up later. This solution is for a long haul and continuous improvement.

Marketing campaigns’ accomplishments rise to new horizons by utilizing the data for micro-segmentation, campaign automatization and triggering, and managing marketing audiences for retargeting.

Take control over your data, use the maximum potential of all the platforms, quickly deploy new ones to conquer more challenges with Measurement Hub. Are you interested? Or have more questions?

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Other Features

  • Uniform measurement across platforms
    As the data is identical everywhere you can avoid biases in data interpretation and be certain of uniform measurement in every platform.
  • Measurement validation
    Measurement Hub ensures correct data measuring and validation, preventing from missing single information, customer, order or revenue data. It patrols changes in API of platforms to keep tracking settings up to date and correct.
  • Easy integration of new platforms and their changes
    Deploying new platforms has never been easier. The robust scripts of Measurement Hub are built to fit all the analytical and marketing platforms. The platform substitution is smooth, and we are the first one to know of any API change in each platform.
  • Personal data protection compliance
    Transversal integration of customer consent management on the entire website is a powerful part of the solution. Personal data protection contributes to opening new opportunities for building relationships with your customers. It is aligned with GDPR, CCPA and more.
  • IT intervention
    Measurement Hub executes automated integration and sends data of customer’s behavior back to the platform for improved targeting, without intervening your IT. Once the data layer is implemented, no need to ask the IT for help every time, the changes happen smoothly.