Guides
How to optimize UTM for uniform campaign typology
Advance online campaign management with UTM parameters, structure unification, and enrichment for more detailed performance evaluation.
May 24th 2021 | 17 min read
Blog
Company news, product updates, technology articles
New Data API for Google Analytics 4
Have you tried the new Google Analytics 4 (formerly App + Web) and want to learn more about its Data API? Are you wondering how to query the data measured using the new Google Analytics 4? We tested the Data API features for you and compared them to the currently used API for Universal Analytics.
March 30th 2021 | 20 min read
ProductsDocument Recognizer to modernize information processing
How many hours or days in a year do you spend on manual data extraction from documents, in paper form, or scans? How many people on your team have to tackle the same task? It is time to change the old standards!
March 5th 2021 | 14 min read
ProductsStarting with Waaila
You decided to finally start validating your data in Google Analytics and already connected them into the Waaila app. Yet how you should start? Here we explore a few tests from the Waaila – Google Analytics Starting Kit.
February 8th 2021 | 10 min read
What is ethical hacking?
Increasing number of attacks and breaches can be avoided with more secured systems. One option to find where the problems lays is with ethical hacking.
January 13th 2021 | 6 min read
CompanyIncrease conversions with category page product ranking
Online market is becoming very saturated and crowded with hundreds of e-shops, and the number is increasing. To keep up with the competition, every internet store must create a unique approach, provide enjoyable shopping and know its customers.
November 6th 2020 | 9 min read
Practical use of Cognitive Computing
Recently, we organized another online workshop on the topic of AI. This time we looked at use cases of Cognitive Computing.
October 27th 2020 | 13 min read
CompanyMachine Learning in Marketing Practice
A few months ago, we organized an online workshop on the practical use of Machine Learning. We talked about how to open new opportunities with Machine Learning in marketing as well as in other fields.
October 7th 2020 | 8 min read
ProductsData layer Validation – what, why, and how
Many websites, especially e-shops underestimate the power of well-implemented data layer. Here is why and how you should make sure it is done right.
October 7th 2020 | 6 min read
GuidesSending e-mail notifications with Nagios Core
Knowing how well things are working within your IT environment, means you must have monitoring tools and processes up and running. With monitoring performances, you will have a much better idea of which elements need to be upgraded or even replaced.
August 3rd 2020 | 7 min read
Notes on new features of Google Analytics Reporting API V4
Web Analytics Reporting API testing! We examined the latest V4 version for Reporting API and keep testing the brand-new Reporting API for Web + App. Check out our review for the GA V4 API and what new features it can offer. We’ll describe our experience with the latest Reporting API for Web + App in a next article.
July 29th 2020 | 8 min read
Are the results of your A/B testing accurate?
You are testing two versions of your content or two marketing agencies and their performance. Generally, testing is vital to make better business decisions. Therefore, you expect the results to tell you what you need to know. However, what if the tested data is not correctly distributed into the groups? How can you rely on the results? Is it possible to detect it?
July 29th 2020 | 5 min read
ProductsZoom in on Measurement Hub
Make the data clean, focused, and make all marketing campaigns more effective. Leveraging the collected data is a competitive advantage that generates exponentially higher marketing investment returns.
June 25th 2020 | 16 min read
Don’t let your data strategy slow your business down
Data can answer not only business questions and delivers value. Dependable alignment between technology and business accelerates the path from data to decision.
June 25th 2020 | 5 min read
GuidesConversion Rate Explained
We've all seen the articles with the headline “Top 10 Converting Websites” that made us ask ourselves, “What can I do to get my site to those stratospheric levels?”
June 25th 2020 | 7 min read
Can TV become a performance channel?
Television advertising is not only brand awareness activity. Our analysis uncovers that TV Ad supports digital advertising, paid and unpaid channels very well and contributes to improved efficiency. One part of the advertising effect remains branded, yet the other creates some measurable performance.
June 24th 2020 | 6 min read
Quick trip beyond data quality
In this digital world, when data analyzing is becoming a necessity for many organizations to stay on top, data quality is crucial for continuous prosperity and competitive advantage.
April 29th 2020 | 5 min read
ProductsGetting the most out of Permission Marketing
Sending nicely prepared newsletters to inform about new products and great offers continuously, yet still reaching low engagement and unsatisfactory conversion rate? Well, the problem might be in not embracing your customers' intent.
April 29th 2020 | 6 min read
Why to start learning from data science mentors in the 2020s?
The need for experts in the data fields rises quickly. However, getting hired is also getting harder. Unless you have a mentor that directs you the right way.
April 26th 2020 | 9 min read