Company news, product updates, technology articles
Knowing how well things are working within your IT environment, means you must have monitoring tools and processes up and running. With monitoring performances, you will have a much better idea of which elements need to be upgraded or even replaced.
August 3rd 2020
Web Analytics Reporting API testing! We examined the latest V4 version for Reporting API and keep testing the brand-new Reporting API for Web + App. Check out our review for the GA V4 API and what new features it can offer. We’ll describe our experience with the latest Reporting API for Web + App in a next article.
July 29th 2020
You are testing two versions of your content or two marketing agencies and their performance. Generally, testing is vital to make better business decisions. Therefore, you expect the results to tell you what you need to know. However, what if the tested data is not correctly distributed into the groups? How can you rely on the results? Is it possible to detect it?
July 29th 2020
Make the data clean, focused, and make all marketing campaigns more effective. Leveraging the collected data is a competitive advantage that generates exponentially higher marketing investment returns.
June 25th 2020
Data can answer not only business questions and delivers value. Dependable alignment between technology and business accelerates the path from data to decision.
June 25th 2020
We've all seen the lists of the worlds’ “Top 10 Converting Websites” that made us ask ourselves, “What can I do to get my site to those stratospheric levels?”
June 25th 2020
Television advertising is not only brand awareness activity. Our analysis uncovers that TV Ad supports digital advertising, paid and unpaid channels very well and contributes to improved efficiency. One part of the advertising effect remains branded, yet the other creates some measurable performance.
June 24th 2020
In this digital world, when data analyzing is becoming a necessity for many organizations to stay on top, data quality is crucial for continuous prosperity and competitive advantage.
April 29th 2020
Sending nicely prepared newsletters to inform about new products and great offers continuously, yet still reaching low engagement and unsatisfactory conversion rate? Well, the problem might be in not embracing your customers' intent.
April 29th 2020
The need for experts in the data fields rises quickly. However, getting hired is also getting harder. Unless you have a mentor that directs you the right way.
April 26th 2020
