IP Address GDPR Issues in Google Analytics
The solution to the legal issue around sending IP addresses into Google Analytics
Apr 29th 2024 | 4 min read
Cross Masters Blog
Company news, product updates, technology articles
Are the results of your A/B testing accurate?
You are testing two versions of your content or two marketing agencies and their performance. Generally, testing is vital to make better business decisions. Therefore, you expect the results to tell you what you need to know. However, what if the tested data is not correctly distributed into the groups? How can you rely on the results? Is it possible to detect it?
Jul 29th 2020 | 5 min read
BigQuery reporting standard
Maximizing the Potential of GA4 Data Beyond UI Limitations
Jan 22nd 2024 | 5 min read
Consent Mode v2
What the change to Consent Mode v2 means and how to make the move
Jan 31st 2024 | 3 min read
Can TV become a performance channel?
Television advertising is not only brand awareness activity. Our analysis uncovers that TV Ad supports digital advertising, paid and unpaid channels very well and contributes to improved efficiency. One part of the advertising effect remains branded, yet the other creates some measurable performance.
Jun 24th 2020 | 6 min read
GuidesConversion Rate Explained
We've all seen the articles with the headline “Top 10 Converting Websites” that made us ask ourselves, “What can I do to get my site to those stratospheric levels?”
Jun 25th 2020 | 7 min read
Data Democratization in Data Lake
How does data democratization impact the current landscape of business intelligence?
Dec 9th 2024 | 8 min read
ProductsData layer Validation – what, why, and how
Many websites, especially e-shops underestimate the power of well-implemented data layer. Here is why and how you should make sure it is done right.
Oct 7th 2020 | 6 min read
ProductsDocument Recognizer to modernize information processing
How many hours or days in a year do you spend on manual data extraction from documents, in paper form, or scans? How many people on your team have to tackle the same task? It is time to change the old standards!
Mar 5th 2021 | 14 min read
Don’t let your data strategy slow your business down
Data can answer not only business questions and delivers value. Dependable alignment between technology and business accelerates the path from data to decision.
Jun 25th 2020 | 5 min read
GA4 cookies explained
What cookies Google uses and why it’s important to understand what they mean
Aug 19th 2024 | 8 min read
ProductsGetting the most out of Permission Marketing
Sending nicely prepared newsletters to inform about new products and great offers continuously, yet still reaching low engagement and unsatisfactory conversion rate? Well, the problem might be in not embracing your customers' intent.
Apr 29th 2020 | 5 min read
GuidesGoogle Analytics 4 – Brief Introduction And Vision
There is a lot of buzz about the new Google Analytics 4. You might even get the perception that not migrating now will cause you a lot of trouble in the future. DO NOT PANIC! GA4 is indeed going to change the future of “free” web analytics, however, this change will only come after you throw out the old measurement paradigm.
Jun 29th 2021 | 17 min read
GuidesGoogle Analytics 4 – Ultimate Testing and Comparison Report
Are you wondering what new functionalities is Google Analytics 4 bringing and if your favorite feature from Universal Analytics is still there? We tested them for you.
Jun 29th 2021 | 26 min read
Google Analytics BigQuery Export Calculator
Migrating to Google Analytics 4 often leads to considerations whether to start using Google Cloud BigQuery or not. The answer is clear, definitely yes! But how much it will it cost? This article describes how such calculator can be configured.
Jul 8th 2022 | 5 min read
The secret GTM release
What happened to GTM on 20th May 2024?
Jun 24th 2024 | 5 min read
GDPRComment on the CNIL statement for the use of Google Analytics
After long discussions, the rules under which Google Analytics can be used legally in the EU have finally been clarified. As we have already announced, the solution will lead to the use of an independent system (proxy), which ensures that no personal data will not arrive into Google Analytics.
Jun 8th 2022 | 5 min read
Tag coverage in GTM
Is the Tag Coverage tool in Google Tag Manager useful?
Jul 22nd 2024 | 3 min read
GuidesHow to optimize UTM for uniform campaign typology & tagging
Advance online campaign management with UTM parameters, structure unification, and enrichment for more detailed performance evaluation.
Oct 14th 2012, updated May 23rd 2021 | 17 min read
GuidesHumanize Digital Customer Experience
Marketing automation provides new amazing opportunities to connect with your customers and increase their engagement. Yet, too much of everything may be counterproductive in the sense of decreased personal and emotional touch. Try these tips to humanize your customer experience.
Jul 20th 2021 | 8 min read
ProductsImprove Google Ads strategy with Profit data
Are you using smart bidding in Google Ads? Are you sending into the Google Ads conversions with turnover? Or even worse, are you sending conversions into the Google Ads that are not real conversions, like for example not paid order or just a lead from a web form? If you answered yes, then you are at right place and reading this article will be worthy for you.
Jun 16th 2021 | 8 min read
CompanyIncrease conversions with category page product ranking
Online market is becoming very saturated and crowded with hundreds of e-shops, and the number is increasing. To keep up with the competition, every internet store must create a unique approach, provide enjoyable shopping and know its customers.
Nov 6th 2020 | 9 min read
CompanyMachine Learning in Marketing Practice
A few months ago, we organized an online workshop on the practical use of Machine Learning. We talked about how to open new opportunities with Machine Learning in marketing as well as in other fields.
Oct 7th 2020 | 8 min read
New Data API for Google Analytics 4
Have you tried the new Google Analytics 4 (formerly App + Web) and want to learn more about its Data API? Are you wondering how to query the data measured using the new Google Analytics 4? We tested the Data API features for you and compared them to the currently used API for Universal Analytics.
Mar 30th 2021, updated Jun 14th 2021 | 20 min read
Quick & Easy Cookie Audits with the EDPB Tool
Effortless Cookie Audit - Verify your website GDPR compliance with EDPB's Audit Tool
Nov 1st 2024 | 4 min read
Notes on new features of Google Analytics Reporting API v4
Check out the most complex review of the UA API v4 and what new features it can offer.
Jul 29th 2020 | 8 min read
Take A Step Towards Interactive Data Management
Are you interested in Interactive Data Management?
Jan 15th 2025 | 7 min read
Practical use of Cognitive Computing
Recently, we organized another online workshop on the topic of AI. This time we looked at use cases of Cognitive Computing.
Oct 27th 2020 | 13 min read
GuidesSending e-mail notifications with Nagios Core
Knowing how well things are working within your IT environment, means you must have monitoring tools and processes up and running. With monitoring performances, you will have a much better idea of which elements need to be upgraded or even replaced.
Aug 3rd 2020 | 7 min read
ProductsStarting with Waaila
You decided to finally start validating your data in Google Analytics and already connected them into the Waaila app. Yet how you should start? Here we explore a few tests from the Waaila – Google Analytics Starting Kit.
Feb 8th 2021 | 10 min read
Universal Analytics historical data backup
How to save your Universal Analytics data?
Jan 12th 2024 | 3 min read
What is ethical hacking?
Increasing number of attacks and breaches can be avoided with more secured systems. One option to find where the problems lays is with ethical hacking.
Jan 13th 2021 | 6 min read
Why to start learning from data science mentors in the 2020s?
The need for experts in the data fields rises quickly. However, getting hired is also getting harder. Unless you have a mentor that directs you the right way.
Apr 26th 2020 | 9 min read
Quick trip beyond data quality
In this digital world, when data analyzing is becoming a necessity for many organizations to stay on top, data quality is crucial for continuous prosperity and competitive advantage.
Apr 29th 2020 | 5 min read
ProductsZoom in on Measurement Hub
Make the data clean, focused, and make all marketing campaigns more effective. Leveraging the collected data is a competitive advantage that generates exponentially higher marketing investment returns.
Jun 25th 2020 | 16 min read